Actively comply with the new economic normal, implement the development concept of "innovation, coordination, green, openness, and sharing" put forward by the central government, uphold the important concept of "keeping the right to create new, righteousness and long-term", and "inherit the red gene, keep the business duty, and show System dignity, adherence to honesty and trustworthiness” as the guiding principles, closely coordinated with the strategic direction of the Group’s 13th Five-Year Plan, conducted a deep reflection and systematic review of the culture, and formed a new era culture based on extensive solicitation of the opinions of managers and employees Idea system.
The new cultural concept system includes five elements: mission, vision, values, development concept and enterprise spirit. Among them, the mission answers the question of "Why do we exist", which embodies the noble responsibility and the internal driving force of sustainable development; the vision answers the question of "where are we going", depicting the ideal of all people fighting for it The blueprint is the pursuit that must be established to fulfill the solemn mission; the value answer is the question of "what should we do", it is the core of the culture, and the value standard and basic belief that all must believe in and always adhere to; the development philosophy answers the question "What kind of law do we follow" is the general principle guiding business management activities, and the business philosophy that must be followed in order to fulfill the mission and realize the vision; the corporate spirit answers "what inner attitude and behavior style should we have" The problem is the team temperament and spiritual outlook that all people should have, and the extension of values in the ideological and behavioral level of employees.
